To fulfill stake holders (employees, management, shareholders, customers, business partners, suppliers and local, state and central government) expectation by building sustainable business, through enterprise and technology and by focusing on customer needs in areas where it has distinct competitive advantage. To pursue and deserve a reputation for Leadership and Quality for Toyama products in terms of fitness for use, performance, safety and reliability. To merit customer trust because of full value for money for Toyama products. To make the spirit of quality a customer's delight and make him say, "I am happy to buy Toyama products".